In August 2016 Yao Yao Fish currently has more than 70 stores nationwide, rooted in Shenzhen, Beijing, Chicago, Macau, Hong Kong, Hangzhou, Xi’an, Ningbo, Xiamen, Nanjing, Jinan, Sanya, Wenzhou, Foshan, Hefei, Huai’an, Shaoxing and other cities. It is planned to increase 60 stores nationwide in 2021, exceeding 100 stores.
The brand takes the Tiffany luxury style as the label, and quickly gains the love of consumers. 3.000.000 people eat Yaoyao pickled fish every year. In 2019-2021, it won the “Top Ten Brands of Pickled Fish in China” for three consecutive years, won the “Outstanding Catering Brand in China in 2019”, and was selected as the 9th place in the TOP 50 of China Shopping Center in 2020.
The brand takes the word “Yao” and its meaning: Yao-good. Yao, beautiful and grand appearance, symbolizes the meaning of beauty and beauty. With very feminine words, it also echoes our group of women who focus on serving the pursuit of beauty and quality.