Digital Marketing Senior

Plan and run digital campaigns across SEO/SEM, paid social, and search ads. Track conversion metrics and work with PR to amplify our brand narrative.

1. Plan, execute, and optimize digital marketing campaigns across paid social, search, and display.
2. Manage marketing budget and ensure efficient allocation across channels for maximum ROI.
3. Develop and oversee SEO/SEM strategies to improve organic visibility and traffic.
4. Analyze campaign performance using analytics tools and translate data into actionable insights.
5. Work closely with the PR team to ensure the company narrative is delivered effectively across all digital channels.
6. Lead A/B testing initiatives to improve conversion rates and campaign effectiveness.
7. Manage relationships with external agencies, vendors, and media partners.
8. Monitor market trends, competitor activities, and the latest digital marketing tools.
9. Oversee social media strategy and community growth across platforms.
10. Prepare regular performance reports and present insights to management.
11. Mentor junior marketing team members and support their professional development.

Qualifications

1. Bachelor's degree in Marketing, Communications, Business, or related field.
2. Familiar with the latest digital algorithm trends and platform updates.
3. 3–4 years of experience in digital marketing, with at least 3 years in a senior or lead role.
4. Proven track record managing paid campaigns (Google Ads, Meta Ads, TikTok Ads, etc.).
5. Strong understanding of SEO, SEM, and content marketing strategies.
6. Proficiency with analytics tools (Google Analytics, Meta Business Suite, etc.).
7. Experience managing marketing budgets and reporting on ROI/ROAS.
8. Strong communication, leadership, and project management skills.
9. Creative mindset with the ability to develop compelling campaign concepts.