Digital Marketing

Digital Marketing is responsible for promoting the property through digital channels to increase brand awareness, online engagement, website traffic, and direct bookings. The role focuses on managing social media, creating engaging content, running digital advertising campaigns, monitoring online performance, and developing strategies to reach the property's target market.

• Develop and implement effective digital marketing strategies and campaigns to increase brand awareness, engagement, and revenue.
• Manage and maintain the company's social media platforms, including Instagram, Facebook, TikTok, and other relevant channels.
• Create and execute social media content plans, calendars, and campaigns in line with the brand identity and marketing objectives.
• Develop engaging photo, video, graphic, and written content for digital platforms.
• Write creative and persuasive copywriting, captions, promotional content, and digital marketing materials.
• Plan, manage, and optimize paid advertising campaigns, including Meta Ads and Google Ads.
• Monitor and analyze digital campaign performance, including reach, engagement, traffic, leads, conversions, and ROI.

1. Minimum 1–2 years of experience in Digital Marketing, preferably in the hotel, villa, tourism, or hospitality industry.
2. Bachelor’s degree or Diploma in Marketing, Digital Marketing, Communications, Business, or a related field.
3. Strong knowledge of digital marketing strategies, social media management, and online marketing campaigns.
4. Proficient in managing social media platforms such as Instagram, Facebook, TikTok, and other relevant channels.
5. Familiar with Meta Business Suite, Meta Ads Manager, Google Ads, Google Analytics, and other digital marketing tools.
6. Good understanding of SEO, SEM, content marketing, email marketing, and online advertising.
7. Creative and able to develop engaging content aligned with the property's brand identity and target market.
8. Strong copywriting and communication skills in English and Bahasa Indonesia.
9. Able to analyze digital marketing performance, engagement, reach, conversion, and campaign results.
10. Experience in creating and managing paid digital advertising campaigns is preferred.
11. Basic skills in graphic design, photo/video editing, or content creation are an advantage.