Brand Specialist

PT Shacman Motors Indonesia hiring Brand Specialist

• Develop and execute social media strategies to increase brand awareness, engagement, and audience growth.
• Manage company social media platforms, including Instagram, LinkedIn, Facebook, TikTok, and other relevant platforms.
• Create and manage monthly content calendars and social media campaigns.
• Design visual content for events, product launches, exhibitions, and marketing activities.
• Create creative designs for brochures, flyers, posters, banners, catalogs, presentations, and other promotional materials.
• Develop creative concepts and visual content for branding and marketing campaigns.
• Identify, approach, and manage KOLs, influencers, and content creators for brand collaborations and promotional campaigns.
• Coordinate and manage live streaming activities on social media platforms.
• Monitor and analyze KOL campaigns and live-streaming performance.
• Collaborate with Marketing, Sales, Product, and After-Sales teams to support company branding and promotional activities.
• Prepare regular reports on social media, branding, campaign, KOL, and live-streaming performance.
• Ensure all branding and marketing materials comply with the company's brand guidelines.
• Perform other branding and marketing-related duties as assigned.

• Bachelor's degree in Marketing, Communications, Visual Communication Design, Graphic Design, or a related field.
• Minimum 2–3 years of experience in branding, digital marketing, social media, or creative design.
• Strong creativity and understanding of branding, visual communication, and digital marketing.
• Proficient in design and content creation tools such as Adobe Photoshop, Illustrator, Canva, CapCut, or similar software.
• Good understanding of social media platforms and current digital marketing trends.
• Experience in KOL/influencer management is an advantage.
• Experience in live streaming and content production is an advantage.
• Strong communication, interpersonal, and coordination skills.
• Proficient in English, both written and spoken.
• Proactive, creative, detail-oriented, and able to work both independently and as part of a team.
• Experience in the automotive, heavy equipment, machinery, or B2B industry is an advantage.