Digital Marketing

A Digital Marketing Specialist drives brand awareness and lead generation through online channels like social media, search engines, email, and websites.

We are looking for a data driven and creative Digital Marketing Specialist to oversee, develop, and execute our online marketing strategies. In this role, you will be responsible for launching ad campaigns, optimizing website traffic, managing social media channels, and analyzing performance metrics. Your main goal will be to expand our digital presence, drive high-quality traffic, and convert online audiences into loyal customers.

• Plan and execute performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid channels.
• Manage and optimize advertising 
• A/B test ad copy, creatives, and landing pages to continuously improve conversion rates.
• Oversee content creation and scheduling for all organic social media platforms (Instagram, TikTok, LinkedIn).
• Maintain the brand's voice and visual identity across all digital touchpoints to build an engaged online community.
• Collaborate with designers and copywriters to produce high-performing graphics, videos, and blog posts.
• Optimize website and landing page content using SEO best practices to increase organic search rankings and traffic.
• Perform ongoing keyword research and analyze competitor digital strategies.
• Monitor website user experience (UX) to ensure smooth navigation and clear funnels for lead generation or e-commerce sales.
• Track, analyze, and report weekly/monthly performance metrics using tools like Google Analytics, CRM dashboards, and pixel tracking.
• Translate complex data into actionable insights to steer future marketing strategies and executive decisions.

·        Communication Studies, Digital Business, or other relevant majors.

·        Possess at least 1–2 years of work experience in a similar role (also open to fresh graduates with a strong campaign portfolio)

·        Master the fundamentals of managing Meta Ads, Google Ads, and TikTok Ads.

·        Familiar with analytics tools such as Google Analytics

·        Possess a good understanding of current social media trends

·        Creative, proactive, able to work in a team, and possesses good communication skills

·        Highly analytical, creative problem-solver, and quick to adapt to algorithm changes.

·        Fluent in English

·        Domiciled in Bali