Head Of Marketing

Reporting directly to senior leadership, the Head of Marketing will be responsible for developing and executing integrated marketing strategies to drive brand growth, customer acquisition, and overall commercial performance. This role requires a hands-on marketing leader who can balance strategic planning with execution across digital marketing, e-commerce, merchandising, brand communication, and retail activation. The successful candidate will play a key role in strengthening the company's omnichannel marketing capabilities while leading cross-functional teams to deliver consistent brand experiences and accelerate business growth.

• Develop and execute integrated marketing strategies aligned with the company's business objectives and growth targets.
• Lead brand growth initiatives, including brand positioning, communication, campaigns, and customer acquisition strategies.
• Oversee digital marketing and e-commerce activities across websites, marketplaces, social media, and other digital channels.
• Develop and optimize e-commerce strategies to increase traffic, conversion, customer engagement, and revenue.
• Lead merchandising and retail marketing initiatives to strengthen product visibility and in-store customer experience.
• Oversee visual merchandising and retail activation activities to ensure consistent brand execution across channels.
• Develop and improve marketing operations, systems, processes, and performance tracking.
• Analyze marketing performance and customer data to identify opportunities and improve campaign effectiveness.
• Lead, develop, and evaluate cross-functional marketing teams to achieve business and marketing objectives.
• Collaborate with senior leadership and other departments to ensure marketing strategies support overall commercial performance.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Minimum 10 years of progressive marketing experience, including at least 3–5 years in a senior leadership or Head of Marketing position.
• Proven experience leading integrated marketing functions covering Digital Marketing, E-commerce, Visual Merchandising, and Brand Marketing.
• Strong understanding of omnichannel retail and customer engagement strategies.
• Hands-on experience with Shopify, marketplace platforms, Jubelio, and SAP.
• Demonstrated success in leading cross-functional marketing teams and driving commercial growth.
• Strong analytical, leadership, communication, and stakeholder management skills.
• Experience in Sports, Retail, Fashion, Footwear, Activewear, Lifestyle, Consumer Goods, or related industries is highly preferred.
• Comfortable working in a fast-paced and entrepreneurial environment with a high level of ownership and agility.
• Willing to support business needs beyond standard office hours when required