Social Media & Content Lead

We’re looking for a Social Media & Content Lead to take ownership of the organic social presence of a growing Indonesian womenswear brand.

Our brand focuses on minimalist, feminine and semi-modest office wear, with versatile pieces ranging from long-sleeve to sleeveless styles. Our products are generally priced at IDR 200K–400K, designed for women who want to look polished without feeling overly formal.

This is a hands-on role for someone who understands social media beyond simply posting content. We’re looking for someone who is naturally curious about what makes people stop, engage, save, share and ultimately want to buy.

• Manage and grow Instagram, TikTok and Threads
• Build and own the monthly content calendar and creative direction
• Create/adapt content across platforms, with the ability to repurpose strong content effectively
• Manage Instagram & TikTok posting consistently
• Build a more interactive and conversational presence through Stories, comments, replies and community engagement
• Develop Threads content and actively participate in relevant conversations
• Source and manage KOL collaborations, from outreach to posting and performance review
• Provide creative assets/directions for paid advertising
• Track content performance and identify what is working, what isn't and what should be tested next
• Prepare a simple monthly performance report and recommendations

• 2–5 years of experience in social media, content, digital marketing or a similar role
• Strong understanding of Instagram, TikTok and Threads
• Naturally active on social media and aware of current content formats, trends and internet culture
• Strong copywriting ability and able to communicate in natural Bahasa Indonesia + English
• Good eye for fashion, styling and visual presentation
• Comfortable taking initiative and making decisions without being told what to post
• Able to use data to improve content, not just report numbers
• Organised enough to manage content schedules, KOLs and reporting independently