Digital Marketing Specialist. (SEM/SEO/Paid Media/E-commerce) EGOGO HUB INDONESIA
We are seeking a paid marketing executive to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of online marketing execution and optimization across multi-channels to make sure the achievement of client’s KPI (ROAS/CPA/CPC/impr.)
Tanggung Jawab Pekerjaan :
Develop and execute comprehensive strategy for the digital media channel(organic search, paid search, Facebook,Twitter, LinkedIn, Pinterest, DSP, and related analytics). Leverage appropriate analytical tools to optimize bidding strategies and boost organic search effectiveness.
Develop and execute comprehensive strategy for the e-commerce channel (Tokopedia, Shopee, and Lazada…etc). Leverage appropriate analytical tools to optimize bidding strategies and boost in-site organic search effectiveness.
Manage day-to-day digital marketing activities including the campaign planning, implementation, budget management, performance review, optimizations to copy, creative, landing pages, and optimization of paid search campaigns.
Enable the “perfect” product detail page on key e-commerce platforms by optimizing relevant contents and product information in both a search-optimized and consumer relevant way.
Ensure that all applicable digital marketing best practices are being consistently leveraged, monitor rankings, traffic and sales gains associated with organic/paid marketing optimization tactics.
Identify problems and opportunities and implement solutions to improve digital marketing performance. Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with listing, landing pages, bidding strategies, negative keywords and etc.
Draw actionable insights through analyzing large amounts of data. Define appropriate KPIs and measure the impact of all campaigns.
Act as a specialist of the digital marketing channel with working knowledge of analytics, conversion tracking, and the interplay of SEO/SEM.
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Weekly/Monthly performance report and optimization suggestion.
Syarat Pengalaman :
BA/BS or equivalent working experience.
At least 2 years related working experience.
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, Tokopedia, Shopee, and Lazada), and local content distribution and placement networks.
Experienced in handling marketing budgets and forecasting/reporting results.
Certification of Google AdWords /Google Analytics/ Facebook blueprint program is a plus.
Our Office : Elang Laut Area. Pantai Indah Kapuk. Jakarta Utara.
Pria / Wanita 25-40 Tahun
Bonus dan Lembur