Lowongan Kerja Content Marketing Lead (PT Workmate Solutions Indonesia)


Posted Date: 2019-11-26
Closing Date: 2019-12-26

About the Position:

As the Content Marketing Lead, you will report to the Marketing Manager. We are looking for someone who is both creative and analytical at producing content. With engaging story-telling, you will speak to the pain points of our clients, finding ways to provide solutions to problems while guiding them along the sales funnel. We want someone who is aware of triggers that occur within the general HR blue collar industry. We believe that the best content is one that feels compelling, whilst creating real value for our potential clients, on how to navigate the informal labour market smarter.

Tanggung Jawab Pekerjaan :

Key Responsibilities:
– Create and publish engaging content, also edit, proofread, and improve all content materials to ensure brand consistency
– Develop content strategies, design, build, and maintain our online presence that is targeted towards clients
– Writing copy for all digital assets (pillar pieces, web copy, ebooks, blogs, etc.)
– Ensuring copy is aligned with a content strategy (e.g., evergreen, gated pieces, etc.)
– Crafting AB-tested CTAs
– Conducting preliminary keyword research for topics
– Keeping in line with the buyer journey
– Researching, and editing all topics to match the brand voice
– Being super aware of local labour market trends and looking out for angles to create valuable content
– Proactively executing and guarding the process of content creation until the finished outcome

Syarat Pengalaman :
Minimal 4 years’ experience in a similar role, preferably for a startup company
Keahlian :

– Project and time-management skills; focusing on a timely delivery with each task
– Good knowledge on HR, labor, blue collar, HRIM platform, on-demand platform and have a knack for researching the latest trends

Kualifikasi :

Key Requirements:
– Bachelor’s degree in marketing, journalism or communications
– Minimal 4 years’ experience in a similar role, preferably for a startup company
– Portfolio of published articles/works/content writing in both Bahasa and English
– Excellent grammatical skills with ability to write using different styles/tones to engage different audiences
– Collaborative and has a growth mindset
– Loves being part of a well-oiled revenue generating machine
– Project and time-management skills; focusing on a timely delivery with each task
– Good knowledge on HR, labor, blue collar, HRIM platform, on-demand platform and have a knack for researching the latest trends