KOL Specialist
Assist in the identification and research of potential Key Opinion Leaders (KOL) in the industry and Support the development and implementation of KOL engagement strategies
Tanggung Jawab Pekerjaan :
* Proposing options, making list, and executing for micro, macro, mega and even celebrity KOL for brands
* Making script/brief and KOL guidance for project purposes according to marketing and branding team needs
* Making letter of agreement corresponding to project details
* Coordinating with KOL for making User Generated Content by photographs or videos
* Coordinating with team in order to manage contents which are given by clients for marketing contents
* Analysis, calculation, and reporting of campaign results
* a huge and strong KOL database connection is beneficial especially in Beauty industry
Keahlian :
* Proven experience in the same field (Beauty/Skincare)
* Experienced in coordinating and briefing with lots of Micro, Macro, or Mega KOL
* Experienced in making new ideas and content details for Tiktok, Instagram, Youtube are preferable
* Capable of coordinating in teams and executing projects (Design, Video, and Marketing teams)
* Have the initiative to try and exploring new contents and KOL
* Computer savvy, Proficient in MS Office (Excel & PPT)
Kualifikasi :
* Minimum D3 education
* Experience in marketing, social media management, or event coordination is a plus
* Prefer 2 years of experience in KOL, ideally within the beauty or consumer products industry
* Willing to join shootings with KOL for project purposes