Pt.Variasi Mx are looking for Head of Marketing
Tanggung Jawab Pekerjaan :
Job Description :
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Develop and execute new and creative marketing strategy (traditional and digital/E-Commerce).
Lead the management of digital marketing (SEO, email, social media, etc) :
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Collaborate with internal teams to create landing pages and optimize user experience.
Collaborate with agencies and other vendor partners.
Identify trends and insight, and optimize spend and performance based on the insights.
Responsible for achieving revenue and target
Brainstorm new and creative growth strategies
Monitor and analyze competitors’ services.
Develop, test and evaluate the effectiveness of promotions, advertising and merchandising program.
Persyaratan Pengalaman :
At least 2 years experiences (otomotif/online company)
Have experience in both traditional (Banner, event, ect) and digital marketing (SEM, SEO, etc)
Proven to have a good knowledge of digital marketing (SEM,SEO, and Social Media)
Proven successfully in Managing Social Media Marketing and Digital Campaign – GDN, SEM,Email Blast, Facebook Ads, etc
Have at least bachelor degree (marketing, business, management, communication)
Have at least 2 year experiences working in otomotif / online company
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimising Google Adwords campaigns.
Up-to-date with the latest trends and best practices in marketing and measurement (traditional & online).
Have a good working ethic, loyal, persuasive and hardworking
Strong presentation and communication skills in both English and Indonesian
Strong analytical skills and data-driven thinking
Able to work under pressure and adapt quickly with new and different working environment.
Ability to work independent and as part of a team
Willing to work over time to finish deadline